Bagaimana cara membuat survei di PopSurvey?

There’s always something fascinating about Generation Z, how they express themselves through fashion, embrace new technologies, and make purchasing decisions so differently from older generations. This creates a unique challenge for digital marketing. Brands can no longer rely on traditional strategies. They need to understand Gen Z’s habits, values, and online behavior to create campaigns […]

Brand strategy plays a critical role when companies expand into Southeast Asia (SEA), a region rich with opportunities yet highly diverse in culture, digital behavior, and consumer preferences.  SEA’s fast-growing population, strong mobile-first culture, and rising purchasing power attract businesses across industries, including FMCG, technology, retail, financial services, automotive, and more.  But while the region […]

Metodologi penelitian adalah prosedur atau teknik khusus yang digunakan untuk mengidentifikasi, memilih, mengolah, dan menganalisis informasi tentang suatu topik. Menurut penjelasan di laman University of the Witwatersrand, dalam makalah penelitian, bagian metodologi memungkinkan pembaca untuk secara kritis mengevaluasi validitas dan reliabilitas keseluruhan studi. Bagian metodologi pun biasanya menjawab dua pertanyaan utama, yakni bagaimana data dikumpulkan […]