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Gaming behavior has evolved dramatically over the past few years, reflecting the growing role of digital entertainment in people’s daily lives. What was once seen as a niche hobby is now a mainstream activity shared across generations and social groups. From casual mobile games to competitive esports, gaming has transformed into a powerful form of […]

Apa yang dimaksud dengan press release? Press release adalah dokumen yang dibuat oleh humas atau public relation (PR) perusahaan untuk menginformasikan sesuatu kepada publik yang nantinya dibantu dengan media (press). Jenis publikasi tersebut biasanya disusun sesuai dengan kebutuhan perusahaan, mulai dari klarifikasi perusahaan hingga pemberitahuan peluncuran produk baru. Jadi, seperti apa isi press release tersebut […]

When it comes to expansion in Indonesia, industrial insight isn’t optional, but it’s the strategic advantage that separates standout performers from costly failures. Indonesia holds massive opportunities for growth, but it is also a complex market where assumptions can quickly fall apart.  Indonesia’s consumer market is on fire. With 270 million people and a rapidly […]