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Salah satu teknologi yang berkembang pesat saat ini yaitu eye-tracking technology. Teknologi dapat membantu menganalisis perilaku manusia. Eye-tracking technology atau teknologi pelacakan mata mampu merekam dan menganalisis pergerakan mata seseorang untuk mengetahui arah pandangan, fokus perhatian, hingga pola visual yang digunakan ketika melihat sesuatu. Mengenal Apa Itu Eye-Tracking Technology? Eye-tracking technology adalah teknologi yang digunakan […]

SEA brands looking to expand into Indonesia face both unprecedented opportunities and complex challenges. With its massive population, rising middle class, and digital transformation accelerating across industries, Indonesia has become one of Southeast Asia’s most dynamic markets. However, success is not guaranteed without a clear understanding of which sectors are primed for growth and what […]

To effectively design targeted marketing campaigns for students and recent graduates, it is essential to understand the key factors influencing their purchasing decisions, especially for high-value products like smart home technology. As a generation that grew up with smartphones, became early adopters of technology, and is genuinely interested in making their lives more convenient, they […]