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Consumer behavior is one of the most critical factors that global and regional brands must understand before expanding into Southeast Asia (SEA), regardless of industry. While the region is often grouped as a single high-growth market, Southeast Asia is deeply diverse in terms of culture, values, income levels, and purchasing motivations. Brands that adopt a […]

In the ever-evolving realm of understanding consumer behavior, two potent methodologies, Market Research (MR) and User Experience Research (UXR), emerge as guiding principles for exploring user behaviors and preferences. While these methods possess distinct characteristics, their real strength lies in their seamless integration – a fusion that not only bridges their disparities but also shapes […]

Tahukah Anda apa itu R Square? Mengutip situs Research Connections, R Square adalah ukuran seberapa baik variabel independen atau prediktor memprediksi variabel dependen atau hasil. R Square lebih tinggi menunjukkan model yang lebih baik. R Square menunjukkan persentase variasi variabel dependen yang dapat dijelaskan oleh variabel independen. Yuk, simak penjelasan lebih detail tentang R Square […]