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When grocery shopping, consumers make purchasing decisions within seconds. The way products are displayed on store shelves significantly impacts buying behavior. Factors such as visual focal points, packaging design, and product positioning influence how customers engage with products before choosing. Understanding these behavioral patterns is essential for brands and retailers to maximize sales opportunities. Key […]

The biggest challenge for imported snacks in Indonesia lies in understanding deeply rooted consumer preferences, as Indonesian consumers tend to favor local snacks for their familiar flavors, affordability, and trusted brands. These factors create a strong sense of comfort and loyalty that imported brands often struggle to match. While imported snacks are commonly perceived as […]

Pernahkah Anda mendengar apa itu ikigai? Sebagai manusia, kita pasti pernah merasa jenuh dalam menghadapi rutinitas sehari-hari. Nah bagi orang Jepang, ikigai adalah salah satu konsep yang dapat membuat setiap orang kembali memaknai arti hidup sebenarnya. Itulah sebabnya, tak mengherankan jika angka harapan hidup penduduk Jepang cukup tinggi. Meski termasuk filosofi Jepang, tidak ada salahnya […]