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AI for business is a game-changer. It’s not just about making business forecasting market opportunities easier and faster, but it also makes the results more comprehensive, more accurate, and most importantly, more actionable. Let’s be honest, the traditional way of making business decisions is time-consuming and costly. You need to hire expensive consultants, wait weeks […]

Data-driven decisions are the foundation of smart market entry, especially when you’re targeting a fast-moving market like Indonesia. With over 17,000 islands, distinct consumer behaviors, languages, and economic conditions, what works in Jakarta might completely miss the mark in Medan or Makassar. This diversity makes Indonesia both attractive and challenging.  As Southeast Asia’s largest economy […]

Di dunia bisnis yang semakin digital, user engagement atau keterlibatan pengguna menjadi salah satu faktor kunci yang menentukan kesuksesan sebuah perusahaan. Hal ini karena keterlibatan pengguna dapat meningkatkan konversi, loyalitas, hingga retensi pelanggan.  Perlu diketahui bahwa keterlibatan pengguna lebih dari sekadar angka-angka statistik. Keterlibatan pengguna adalah ukuran sejauh mana pelanggan merasa tertarik dan terlibat dengan […]