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Consumer insight is rapidly becoming one of the most strategic assets for businesses navigating the digital economy. As markets become more saturated, customer expectations rise, and technologies evolve, understanding consumers at a deeper level will be the key differentiator between companies that thrive and those that fall behind. By 2030, organizations that treat data-driven consumer […]

Riset konsumen atau consumer research merupakan kegiatan yang memiliki pengaruh penting dalam bisnis Anda. Kita semua tahu bahwa perilaku konsumen sangatlah beragam. Oleh karena itu, dengan melakukan riset, Anda bisa memahami secara spesifik apa kebutuhan konsumen Anda. Mengenali dan memahami konsumen secara baik juga dapat meningkatkan loyalitas mereka pada bisnis Anda. Lantas, bagaimana cara melakukan […]

In today’s data-driven world, impact evaluation has become a vital tool for NGOs and social organizations across Southeast Asia (SEA).  No longer just a technical or academic exercise, it’s now the foundation of credibility, funding, and trust. From Indonesia to Singapore, Malaysia, Vietnam, Thailand, and the Philippines, NGOs are expected to show not only what […]