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EV market trends are gaining momentum not only globally but also in Indonesia. More EVs are appearing on the roads, and public interest in electric vehicle adoption continues to grow. However, this growing interest does not automatically translate into trust, especially for new foreign car brands entering the market. Indonesian consumers have spent decades relying […]

Dalam proses riset atau penelitian, ada yang dikenal dengan multikolinearitas. Melansir laman Research Connections, multikolinearitas adalah suatu situasi di mana dua atau lebih variabel prediktor (independen) dalam suatu sampel memiliki hubungan sangat erat satu sama lain. Saat menggunakan analisis regresi, hal ini dapat menyebabkan perkiraan yang salah mengenai pengaruh masing-masing variabel tersebut terhadap variabel hasil […]

Gen Z is becoming the most influential generation today, and this has put them in the spotlight, including how they select fashion products for their everyday wear. Their decision-making process is often not driven by a single factor. Digital influences social media, personal preferences, ethical values, and other considerations, all play a role in shaping […]