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SEA businesses planning regional expansion increasingly identify Indonesia as a priority market due to its economic scale, demographic strength, and accelerating digital transformation. As Southeast Asia’s largest economy, Indonesia offers significant opportunities for revenue growth, market diversification, and long-term competitive advantage. However, for B2B leaders and decision-makers, successful market entry depends less on speed and […]

Bagi Gen Z, topik kesehatan mental sudah bukan hal yang tabu lagi. Obrolan tentang stres, burnout, hingga pengalaman menjalani terapi kini terasa lebih terbuka dan mudah dipahami. Namun, di balik meningkatnya kesadaran tersebut, ada satu hal sederhana yang justru sering luput dari perhatian, yaitu kualitas tidur. Sebagian orang mungkin tahu bahwa tidur yang cukup itu […]

Introduction In today’s fast-paced world, pursuing a healthy life requires a more holistic approach that equally emphasizes physical and mental health. This article is based on research conducted by Populix among young adult workers in major cities across Indonesia, including Jakarta, Medan, Padang, Jogja, Surabaya, and Makassar. Findings from recent focus group discussions (FGDs) revealed […]