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Populix partnered with Astra Financial to track and strengthen brand health for two new brands—SEVA and Moxa. Through comprehensive Brand Health Tracking research, Populix helped position these emerging brands in the competitive financial services market, delivering actionable insights that informed marketing strategy, product development, and customer engagement. The collaboration resulted in measurable brand awareness growth […]

In Indonesia, understanding health is evolving into a multidimensional framework that includes physical, mental, and financial well-being. This shift reflects broader societal changes in how individuals perceive their health and the proactive measures they take to maintain it. Insights from a recent qualitative research study conducted by Populix among young adult Indonesian consumers highlight these […]

Menulis skripsi kerap menjadi tantangan besar bagi mahasiswa tingkat akhir. Kendala menulis skripsi seperti kurangnya motivasi, kesulitan menemukan responden penelitian, hingga terbatasnya sumber referensi sering menghambat proses penyelesaian skripsi. Menghadapi berbagai kendala menulis skripsi memang tidak mudah. Namun, jangan khawatir, karena hal itu bukan berarti tidak bisa diatasi. Lantas, apa sajakah beragam kendala menulis skripsi […]