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Business insight plays an important role in market expansion. Without business insights, companies expanding risk becoming directionless, inefficient, or unable to respond to market dynamics effectively. This level of importance increases when a business is targeting a market as complex as Indonesia. For Southeast Asian companies, Indonesia represents an interesting opportunity due to its large […]

Introduction In today’s fast-paced world, pursuing a healthy life requires a more holistic approach that equally emphasizes physical and mental health. This article is based on research conducted by Populix among young adult workers in major cities across Indonesia, including Jakarta, Medan, Padang, Jogja, Surabaya, and Makassar. Findings from recent focus group discussions (FGDs) revealed […]

Tren keuangan digital di Indonesia terus menunjukkan pertumbuhan pesat dalam beberapa tahun terakhir. Kondisi ini ditandai dengan semakin meningkatnya transaksi pembayaran non-tunai, kemudahan akses layanan finansial berbasis aplikasi, hingga hadirnya berbagai inovasi produk keuangan baru. Di sisi lain, dukungan regulasi dari Bank Indonesia (BI) dan Otoritas Jasa Keuangan (OJK) juga semakin memperkuat ekosistem digital finance […]