Bagaimana saya dapat membuat studi dan melakukan riset di Populix?

The Indonesian beauty market tells an interesting story. Consumers show genuine excitement for cosmetic products for self-improvement, social acceptance, and self-expression. However, there’s a real hesitation when it comes to actually trying something new.  These concerns come in many forms. Some customers are worried about allergic reactions, skin irritation, and product ineffectiveness, while others are […]

Deep research is a crucial foundation for entering a market as diverse and fast-changing as Indonesia. Many companies believe they already understand the landscape, but in reality, successful market entry requires much deeper insight than expected. To minimize risk and make the right strategic decisions, businesses need a strong understanding of Indonesian consumer behavior, competition, […]

Berbicara tentang komunikasi bisnis, apa yang ada di pikiran Anda? Jika diartikan secara harfiah, komunikasi berarti interaksi antara dua orang atau lebih untuk menyampaikan suatu informasi. Nah, dalam bisnis, komunikasi tersebut penting dilakukan supaya tidak terjadi kesalahan. Tanpa komunikasi yang baik, maka berbagai masalah akan timbul, mulai dari karyawan, pelanggan, hingga keuntungan mulai menurun. Agar […]