Berapa banyak studi yang bisa saya ikuti?

OTT atau Over The Top mengacu pada seluruh layanan streaming yang menayangkan konten di internet. Mayoritas OTT platform beroperasi dengan sistem berlangganan, tetapi ada juga yang gratis. Untuk yang gratis, biasanya akan ditayangkan iklan antar episode. Iklan yang tayang di OTT platform mirip dengan iklan media konvensional. Di Indonesia, ada beberapa OTT platform yang telah […]

When a new electric vehicle (EV) brand wants to enter Indonesia’s competitive automotive market, the biggest challenge isn’t just about selling cars, but it’s about winning hearts and minds. Especially if they targeted middle-income families. For middle-income families in Indonesia, purchasing a vehicle is a major financial decision that goes far beyond performance or features. […]

Launching in a new market without understanding customer behaviour is like navigating a foreign city blindfolded. You might eventually reach your destination, but you’ll waste time, money, and energy along the way. That’s why a customer behavior report is essential. A customer behaviour report before market entry isn’t about being cautious or over-prepared; it’s about […]