Berapa banyak studi yang bisa saya ikuti?

Tren makanan kekinian kerap mengalami perubahan tiap tahunnya. Ada yang tetap eksis, namun ada juga yang hanya viral sesaat. Jika tahun kemarin daftar cemilan kekinian didominasi oleh tim gurih, di tahun ini varian makanan manis juga banyak mengisi daftar pilihan. Dari sekian jenis makanan yang sempat tren di tahun lalu, terdapat beberapa makanan kekinian yang […]

Product testing is one of the most essential steps FMCG brands must take before launching a new product in the Southeast Asian (SEA) market.  With a region as culturally diverse and fast-moving as SEA, consumer preferences vary widely across Indonesia, Malaysia, Singapore, Thailand, Vietnam, and the Philippines.  In this dynamic environment, product testing ensures your […]

In our previous article, we introduced the concept of qualitative research, discussing its definition, unique characteristics, and how it differs from quantitative research. Continuing our series, we delve into the core data collection methods used in qualitative research: In-depth Interviews (IDIs), Focus Group Discussions (FGDs), and Ethnography. While you may encounter various methodological terms in […]