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Consumer insight is rapidly becoming one of the most strategic assets for businesses navigating the digital economy. As markets become more saturated, customer expectations rise, and technologies evolve, understanding consumers at a deeper level will be the key differentiator between companies that thrive and those that fall behind. By 2030, organizations that treat data-driven consumer […]

Populix collaborated with Vital Strategies and the Jakarta Environmental Agency to evaluate public perceptions and the effectiveness of emission-testing sanctions in curbing air pollution across the city. The study integrated perception surveys with awareness campaigns to promote cleaner air initiatives. Results were disseminated widely through media coverage, motion graphic videos, and videotron displays throughout Jakarta […]

Ada beragam metodologi yang dipakai dalam proses penelitian, salah satunya yaitu grounded theory. Grounded theory adalah metodologi penelitian kualititafi yang digunakan untuk mengembangkan teori. Grounded theory merupakan metodologi penelitian yang cocok untuk mengembangkan teori karena tiga alasan. Pertama, grounded theory memiliki reputasi yang mapan untuk mempelajari perilaku manusia dan untuk membuat klaim pengetahuan tentang bagaimana […]