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Brand strategy plays a critical role when companies expand into Southeast Asia (SEA), a region rich with opportunities yet highly diverse in culture, digital behavior, and consumer preferences.  SEA’s fast-growing population, strong mobile-first culture, and rising purchasing power attract businesses across industries, including FMCG, technology, retail, financial services, automotive, and more.  But while the region […]

Dalam bidang penelitian akademis, Scopus jurnal merupakan database pustaka yang terbilang prestise karena telah memenuhi standar dan reputasi di jurnal internasional.   Scopus merupakan database abstrak dan sitasi dari jurnal akademik, buku, dan prosiding konferensi yang dikelola oleh Elsevier.  Scopus biasa digunakan oleh peneliti, akademisi, dan institusi untuk mengakses artikel berkualitas tinggi di berbagai disiplin ilmu, […]

Purchase decisions in Southeast Asia (SEA) are shaped by a complex mix of emotional, rational, and cultural considerations. As one of the fastest-growing consumer markets globally, Southeast Asia presents unique opportunities and challenges for brands trying to win consumer attention and loyalty. So, understanding what truly influences how people decide to buy is no longer […]