Market Understanding for Skincare Products in Greater Jakarta

2 tahun yang lalu 1 MENIT MEMBACA

Nowadays, a significant number of metropolitan women use skincare products on a daily basis. As self-care and wellness become increasingly important to women, the skincare industry is gaining more value, along with evolving market trends. Facial wash, moisturizer, facial cleanser, toner, and sunscreen have become some of the most commonly used skincare products.

Populix Study: Market Understanding for Skincare Products in Greater Jakarta, 2022

Who inspires them?

Populix uncovers that Indonesian Key Opinion Leaders (KOLs) play an important role in establishing credibility, trust, and social proof for skincare products.

Who influenced you the most in buying skincare?

This is one of the reasons why hiring a KOL to promote a brand is considered essential. It’s an effective way to reach a broader target audience, gain trust, and boost sales in the skincare industry.

Select the right KOL for your skincare brand with Populix.

Tags:

Insight

Likes:

Artikel Terkait

Bisnis

7 Ide Bisnis Kpop, Ada Merchandise hingga Jastip!

Fenomena Kpop memang sangat merebak di Indonesia, mulai dari anak muda hingga orang dewasa seakan sudah terhipnotis dengan Kpop. Tak hanya untuk diminati, Kpop ini pun bisa menjadi peluang bisnis baru, lo. Ada sejumlah ide bisnis Kpop yang ternyata menguntungkan dan banyak peminatnya. Ya, menguntungkan dan memiliki banyak peminat, hal itu karena di Indonesia sendiri […]

Populix

07 Mar 2023

Produktivitas

Perlakuan Tidak Menyenangkan di Tempat Kerja: Realita Suram dan Tantangan Generasi Muda

Di era digital ini, kecanggihan teknologi dan kemudahan akses informasi seharusnya mengantarkan kita pada dunia kerja yang lebih ideal. Namun, di balik gemerlapnya kemajuan, realita perlakuan tidak menyenangkan di tempat kerja masih membayangi para pekerja, khususnya generasi muda. Survei terbaru Populix terhadap 1.034 responden menguak fakta yang memprihatinkan. Sebanyak 32% responden mengaku pernah menjadi korban […]

Steven Adytama

20 Jun 2024

Bisnis

Winning Strategies for SEA Businesses Entering Indonesia

SEA businesses planning regional expansion increasingly identify Indonesia as a priority market due to its economic scale, demographic strength, and accelerating digital transformation. As Southeast Asia’s largest economy, Indonesia offers significant opportunities for revenue growth, market diversification, and long-term competitive advantage. However, for B2B leaders and decision-makers, successful market entry depends less on speed and […]

Populix

13 Jan 2026