Market Understanding for Skincare Products in Greater Jakarta

3 tahun yang lalu 1 MENIT MEMBACA

Nowadays, a significant number of metropolitan women use skincare products on a daily basis. As self-care and wellness become increasingly important to women, the skincare industry is gaining more value, along with evolving market trends. Facial wash, moisturizer, facial cleanser, toner, and sunscreen have become some of the most commonly used skincare products.

Populix Study: Market Understanding for Skincare Products in Greater Jakarta, 2022

Who inspires them?

Populix uncovers that Indonesian Key Opinion Leaders (KOLs) play an important role in establishing credibility, trust, and social proof for skincare products.

Who influenced you the most in buying skincare?

This is one of the reasons why hiring a KOL to promote a brand is considered essential. It’s an effective way to reach a broader target audience, gain trust, and boost sales in the skincare industry.

Select the right KOL for your skincare brand with Populix.

Tags:

Insight

Likes:

Artikel Terkait

Bisnis

Brand Portfolio: Definisi, Contoh, Keuntungan, Elemen

Dalam strategi pemasaran, setiap perusahaan wajib memiliki brand portfolio atau portofolio merek. Melansir laman Business Jargons, brand portfolio ini mencakup semua merek yang ditawarkan perusahaan untuk dijual agar dapat memenuhi kebutuhan beragam kelompok orang. Perusahaan haruslah membuat brand portfolio dengan optimal dan sedetail mungkin. Sebab, brand portfolio atau portofolio merek ini diharapkan dapat membuat konsumen […]

Populix

24 Jan 2023

Insights

Industri: Pengertian, Jenis, Contoh & Tujuan Pembangunannya

Selama ini, Anda mungkin mengira bahwa industri adalah sebuah kegiatan produksi barang yang dilakukan oleh pabrik-pabrik besar. Dalam proses tersebut, biasanya terdapat banyak buruh dan beragam macam mesin. Well, meski tidak salah sepenuhnya, namun ternyata pengertian industri jauh lebih kompleks, lho. Yup, terdapat jenis-jenis industri lain yang tidak hanya terbatas pada produksi barang semata, melainkan […]

Populix

17 Okt 2022

Insights

AI Data Analysis for Understanding Indonesia’s Market

Indonesia generates an extraordinary amount of digital data every day, from millions of social media interactions and e-commerce transactions to fast-changing cultural trends and regional market signals across more than 17,000 islands and 270 million consumers. AI data analysis plays a critical role in helping organizations make sense of this complex and fast-moving data landscape. […]

Populix

05 Jan 2026