Market Understanding for Skincare Products in Greater Jakarta
Retno Gumelar

Market Understanding for Skincare Products in Greater Jakarta

2 tahun yang lalu 1 MENIT MEMBACA

Nowadays, a significant number of metropolitan women use skincare products on a daily basis. As self-care and wellness become increasingly important to women, the skincare industry is gaining more value, along with evolving market trends. Facial wash, moisturizer, facial cleanser, toner, and sunscreen have become some of the most commonly used skincare products.

Populix Study: Market Understanding for Skincare Products in Greater Jakarta, 2022

skincare products

Who inspires them?

Populix uncovers that Indonesian Key Opinion Leaders (KOLs) play an important role in establishing credibility, trust, and social proof for skincare products.

Who influenced you the most in buying skincare?

skincare products

This is one of the reasons why hiring a KOL to promote a brand is considered essential. It’s an effective way to reach a broader target audience, gain trust, and boost sales in the skincare industry. 

Select the right KOL for your skincare brand with Populix.

Contact us: marketing-team@populix.co

riset pasar Populix for Enterprise

Related article: Second-Hand Clothing, A Trend That Has a Positive Effect

Tags:
Artikel Terkait
The Winning Combo: Getting Customers and Keeping Them
In business, we often talk about marketing and product quality. Marketing gets people interested, but it’s the product that keeps them coming back. Finding the right balance between the two is crucial. Marketing is like the spark that ignites interest. It gets people curious and willing to try something new. Through ads and promotions, brands […]
Teori: Definisi, Landasan Teori Penelitian, Manfaat
Sering sekali kita mendengar istilah teori. Dalam Kamus Besar Bahasa Indonesia (KBBI), arti kata teori adalah pendapat yang didasarkan pada penelitian dan penemuan, didukung oleh data dan argumentasi. Selain itu, teori juga diartikan sebagai penyelidikan eksperimental yang mampu menghasilkan fakta berdasarkan ilmu pasti, logika, metodologi, argumentasi. Masih menurut KBBI, teori merupakan asas dan hukum umum […]
10 Tips Memulai Bisnis Franchise untuk Pemula
Franchise atau waralaba adalah salah satu peluang usaha yang banyak diminati akhir-akhir ini. Apalagi cara memulai bisnis franchise pun dianggap efisien saat hendak memiliki bisnis baru. Pasalnya, sejumlah bisnis franchise telah memiliki ‘nama’ di pasaran sehingga Anda tidak perlu melakukan branding dari awal. Selain itu, bisnis franchise pun kerap kali sudah memiliki para pelanggannya sendiri. […]