Nowadays, a significant number of metropolitan women use skincare products on a daily basis. As self-care and wellness become increasingly important to women, the skincare industry is gaining more value, along with evolving market trends. Facial wash, moisturizer, facial cleanser, toner, and sunscreen have become some of the most commonly used skincare products.
Populix Study: Market Understanding for Skincare Products in Greater Jakarta, 2022
Who inspires them?
Populix uncovers that Indonesian Key Opinion Leaders (KOLs) play an important role in establishing credibility, trust, and social proof for skincare products.
Who influenced you the most in buying skincare?
This is one of the reasons why hiring a KOL to promote a brand is considered essential. It’s an effective way to reach a broader target audience, gain trust, and boost sales in the skincare industry.
Select the right KOL for your skincare brand with Populix.
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