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Salah satu teknologi yang berkembang pesat saat ini yaitu eye-tracking technology. Teknologi dapat membantu menganalisis perilaku manusia. Eye-tracking technology atau teknologi pelacakan mata mampu merekam dan menganalisis pergerakan mata seseorang untuk mengetahui arah pandangan, fokus perhatian, hingga pola visual yang digunakan ketika melihat sesuatu. Mengenal Apa Itu Eye-Tracking Technology? Eye-tracking technology adalah teknologi yang digunakan […]

This article is grounded in a qualitative research study conducted by Populix, leveraging the firm’s deep expertise in uncovering consumer motivations, behaviors, and cultural nuances through qualitative methodologies. The study aimed to explore Indonesian consumers’ perceptions of skin health and their attitudes toward antiseptic soap usage—an area best understood through in-depth, context-rich inquiry. To capture […]

In this competitive market, sports brands are no longer trying to differentiate themselves only through product features and price. Now, they’re going beyond that. They are starting to build strong communities to create more meaningful connections with their customers. This has now become a new strategy for sports brands to address emerging challenges, as the […]