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Conducting research, whether for academic purposes or business insights, always comes with one recurring challenge: finding the right survey respondents. Students working on their thesis or academic projects, and businesses seeking accurate market insights, often struggle with this step.  Without the right participants or respondents, research can easily lose its value. This challenge becomes even […]

Purchase decisions in Southeast Asia (SEA) are shaped by a complex mix of emotional, rational, and cultural considerations. As one of the fastest-growing consumer markets globally, Southeast Asia presents unique opportunities and challenges for brands trying to win consumer attention and loyalty. So, understanding what truly influences how people decide to buy is no longer […]

Jakarta, 29 Agustus 2023 – Menurut Asosiasi E-commerce Indonesia, saat ini lebih dari setengah ekonomi digital Indonesia didominasi oleh e-commerce. Platform e-commerce pun terus mengalami perkembangan menjadi ekosistem yang luas, di mana orang dapat menjelajahi dan memulai berbagai aktivitas untuk memenuhi kebutuhan mereka, baik primer maupun sekunder.  Guna mempelajari lebih lanjut terkait perilaku masyarakat Indonesia […]