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Indonesia’s transportation landscape has dramatically transformed in recent years. The streets that were once filled primarily with traditional transportation now buzz with online taxi and ride-hailing drivers navigating through apps, picking up passengers with just a few taps on their smartphones. This shift presents a significant challenge for online taxi and ride-hailing brands in Indonesia […]

Di masa Pemilu 2024, publik tengah diramaikan isu Pilpres dua putaran dan satu putaran. Lantas, apa yang dimaksud Pilpres dua putaran maupun satu putaran ini? Mengutip laman Tirto, Komisi Pemilihan Umum (KPU)mengungkapkan ada kemungkinan Pemilu 2024 akan berlangsung dalam dua putaran. Komisioner Divisi Sosialisasi dan Partisipasi Masyarakat KPU Provinsi Kalimantan Timur Mukhasan Ajib menjelaskan, kontestasi […]

In the ever-evolving realm of understanding consumer behavior, two potent methodologies, Market Research (MR) and User Experience Research (UXR), emerge as guiding principles for exploring user behaviors and preferences. While these methods possess distinct characteristics, their real strength lies in their seamless integration – a fusion that not only bridges their disparities but also shapes […]