Research Glossary

An open-ended question is a type of question often found in surveys

P-value is a concept in statistics used in hypothesis testing.

Panels are a continuous source of data to understand customer feedback.

Parameters describe the population, crucial in quantitative research

Path analysis examines cause-and-effect relationships in models.

Phenomenology is a study related to philosophy

A population is the group or set studied in research

Projective techniques are a variety of ways to assess someone's personality.

Qualitative refers to descriptive data in sentences rather than numbers

Qualitative data is a type of data that cannot be processed in numerical form.

Quantitative research involves collecting and analyzing numerical data

Quantitative data can be measured & calculated as numerical variables directly.