Research Glossary

The census collects data from the entire population of research subjects.

Chi-square is used to compare observed and expected results.

A closed-ended question is a type of question often used in surveys

Cluster sampling is one of the sampling methods in research or studies

Cognitive interviews are used to test interview questions on the questionnaire.

Concept is a framework for identifying and developing methodology.

Confidentiality refers to the state of keeping information private and secure.

Confounding variables relate to independent and dependent variables in research.

Consumer insight is used to understand consumer interests, behavior and mindset.

Consumer research aims to understand consumer behavior towards a product.

Control variables are variables that are held constant in the research.

Convenience sampling is often used in qualitative research.